#IMAGE CLEANER EXTENSION HOW TO#
The images you add can convey unique selling points, visually show how to convey information, or inspire customers to take action. Images need to be relevant in the same way headlines and descriptions do. Make sure to add images relevant to the queries they'll be eligible to show for, the text ads they'll show with, and the landing page the final URL directs to. Note: You can crop images using the image picker during implementation.
You can use landscape images to enable more serving through experiments. Prioritize the square images since it is required. Use both square (1x1) and landscape (1.91x1) images. Implement images with both kinds of aspect ratio Campaign level provides for faster implementation in cases where images will be relevant to all ads within the campaign.įorm a good balance between the amount of effort it takes to create the image assets, and its performance by striving to add around 3 unique and relevant images at either the Ad Group level or Campaign level.Ad Group level provides for the strictest relevance, assuming a well structured account.When you create image assets at ad group level or campaign level, keep your account structure in mind because Create the right image asset based on your account structure While dynamic image assets have strict quality and relevance checks to ensure you have a great experience, the image assets you provide will always serve over the dynamic image assets. Best practices to create effective image assets Utilize both image assets and dynamic image assets Note: By creating image assets, you are confirming that you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes. Recommended image safe area: Put your important content in the center, 80% of the image. You can read more About the ad review process. Images go through quality and policy checks before being eligible to serve. Images must also meet image asset format requirements. Make sure you review the guidelines below before creating your image asset to avoid disapprovals. Image asset must follow a strict set of creative guidelines without exceptions.
To best represent your products and services, you can upload up to 20 diverse, high-quality images that are relevant to your keywords. Sensitive verticals or sub-verticals (for example, sexual content, alcohol, gambling, and healthcare) aren't eligible for image asset. Account is in an eligible vertical or sub-vertical.Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.Account has a good history of policy compliance.Account has been open for more than 90 days.To use image asset, make sure you meet the following requirements: When your image asset appears on the Google search results page, potential customers are shown: Extend Search ads to new platforms to reach more customers as image assets can serve on YouTube Search via the Search Partner Network (AFS).Convey information visually that is difficult to convey with text only.You can view a 10% increase in click-through rate on average when image assets show with their mobile Search ads. Image assets can help drive performance for advertisers, with compelling visuals of products or services that enhance the message of their text ads. Image assets allow advertisers to upload rich, relevant visuals to complement their existing text ads.
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